The Options4Growth Team

Kirsti Tcherkoyan
Kirsti Tcherkoyan
CEO & Co-founder

Kirsti provides the inspiration and direction for the creation and execution of strategic plans with our clients. An experienced Chief People Officer, she is passionate about building great companies for people to work at. Prior to founding Options4Growth, Kirsti served in several C-Level positions with start-ups in the telecommunications, video game and Internet industries. She has experience with mergers and acquisitions, and has worked with a number of venture capital firms.


Jill Pappenheimer
Jill Pappenheimer
President & Co-founder

Jill, with her entrepreneurial-minded consultative approach, and more than 20 years’ of results oriented experience in the field of human resources, has been an integral part of our clients senior management teams. She has extensive experience in strategic leadership, policy/program development, employee development, recruiting, and creating corporate cultures; she has led and facilitated HR teams toward becoming service-oriented, strategic partners, and drivers of fun work environments. Her background includes single, multi-site, and international HR management in the San Francisco Bay Area and nationwide.


  • Holds an MBA with Human Resources concentration from the University of Denver
  • Maintains Senior Professional in Human Resources (SPHR) and SHRM Senior Certified Professional (SHRM-SCP) Certifications
  • Member of the Society for Human Resources Management (SHRM), the Northern California Human Resources Association (NCHRA)
  • Member of the East Bay Council of Business Advisers
  • An accomplished sailor, Jill occasionally races with the San Francisco’s South Beach Yacht Club. She started her sailing career by catching rides on sailboats going out for Friday night beer can races—joining the crews as “rail meat” (a.k.a. hanging off the rail to counterbalance against the wind).

Aimee GordonAimee Gordon
Senior Director Customer Success

Aimee has over 15 years of Human Resources, Training and Development and Customer Service experience that span the private post secondary education, finance, beauty and software industries. She has an extensive background in project management, employee development and successful implementation of training programs to increase an organizations profitability all while having an enthusiastic, approachable, coaching style.

Aimee loves spending time with her niece and nephew, is a novice photographer, and enjoys exploring San Francisco. But, Lake Tahoe is her happy place.


  • Achieved a BA in Rhetoric and Communications from University of
    California, Davis.

Stefani MadrilStefani Madril
HR Consultant

Stefani brings 10 years of HR, project management and information systems experience to Options4Growth. She loves streamlining processes for maximum efficiency while improving her client/employee’s experience. She excels at building rapport, analyzing situations and designing successful solutions.

Stefani is a California native, with stints in Washington, DC and London. She has a love of traveling, cooking, and exploring Northern California hiking trails with her husband and 3 dogs.


  • Holds a BA from UC San Diego

Rahel SmithRahel Y. Smith
HR Consultant

Rahel has spent 20 years serving as a trusted HR leader and consultant to small businesses and nonprofits. She brings extensive HR experience and business acumen to our team, with a particular focus on HR infrastructure development, business process engineering, and change management. She is passionate about HR, and appreciates the impact a positive workplace and responsive HR department can have, on both employees and on the bottom line.

Rahel grew up in the Bay Area. When not at work, she is often occupied with gardening, games, puzzlehunts, riding her recumbent bike, preparing Shabbat dinner, or chilling on the couch with her spouse and her cat.


  • Holds an BA from Oberlin College
  • Maintains Senior Professional in Human Resources (SPHR) and SHRM Senior Certified Professional (SHRM – SCP) certifications

Kelly MirandaKelly Miranda
HR Consultant

Kelly has held HR leadership roles at numerous start-ups. She brings her passion, integrity, knowledge and experience to our clients creating confidence and trust amongst the employees and Senior staff.


  • Holds a BS and 15+ years experience in HR
  • She regularly volunteers for Boy Scouts and Cornerstone Fellowship
  • Enjoys outdoor adventures, sports and proud mother of two!

Linda WongLinda Wong
HR Consultant

Linda brings 20+ years of HR expertise in a variety of organizations including biotech, pharmaceutical, high tech and non-profits. The depth and range of her HR experience adds value immediately by assessing clients’ needs, addressing compliance issues and engaging with employees and management to develop a positive culture.


  • Holds a B.S. in Business Management from Franklin University
  • Maintains PHR designation and active member of SHRM
  • Volunteers with Alameda County Food Bank and Open Heart Kitchen “Roadie” for teenage son’s rock band
  • Transplant from Columbus, Ohio and avid OSU Buckeye football fan!

Jesuscita FishelJesuscita Fishel
HR Consultant

Jesuscita brings 15 plus years of Human Resources experience in a variety of organizations, including retail, technology and biotech environments. As a Human Resources leader, she has successfully implemented programs related to benefits, compensation, employee relations, employment law, workers’ compensation, immigration, payroll and HR Information Systems. Her strengths include service oriented and collaborative approaches to all levels within an organization.

Jesuscita is a Bay Area native and enjoys traveling with her family. She is a proud mom of two boys and enjoys volunteering in the public schools in a variety of roles.


  • Active member of SHRM and NCHRA
  • B.S. in Business Administration and M.S. in Organizational Development
  • Maintains Senior Professional in Human Resources (SPHR)

Linda WongNancy Durlester DuBois
Senior Director of Consulting Services

Nancy Durlester DuBois is an HR Professional who has worked in the trenches as a Human Resources executive for over 15 years. Nancy brings experience in both the corporate and not-for-profit worlds and has extensive background running operational areas of each.

Nancy has acted as a trusted strategic advisor, business partner, collaborator, and executive coach in all areas of Human Resources best practices. Nancy specializes in mitigating risk through employee relations’ practices, solid HR policies, and effective management training. Nancy is passionate about helping organizations create respectful, authentic, civil, and inclusive cultures in the workplace.

Nancy is a native Californian and, with the exception of living in New York for a year on a work assignment, has spent most of her life in the Bay Area. She enjoys cycling, hiking, walking her dog Gracie, and spending as much time as possible with her son Sam and wife Vanessa.


  • Holds a BA with a minor in Business from California State University Chico
  • Maintains Professional in Human Resources (PHR) and SHRM Certified Professional (SHRM-CP) Certifications
  • Active member of SHRM
  • Seven-time participant in AIDS/LifeCycle, a 7-day, 545-mile bike ride from San Francisco to Los Angeles benefitting the programs and services of San Francisco AIDS Foundation.

Adina Zinn

Adina Zinn
Recruiter Extraordinaire

Adina became a Recruiter after a long career in non-profit fundraising and management and a short stint doing public relations. She gains immense satisfaction from finding the perfect candidates for our clients, again and again.


  • Holds a MS in Public Administration from San Francisco State University
  • Avid fiction reader, proud mother of 2, loves to travel, avid exerciser, cook and a passionate gardener

Annie Skaf
Sales & Marketing Associate

Annie Skaf brings over 10 years of Sales and Marketing experience. She has previously worked for technical recruiting firms and start-up organizations in the Bay Area. She enjoys organizing and analyzing data to help drive business growth and exceed goals. Her experience includes building and managing sales pipelines, developing sales forecasts and database management. Entrepreneurial in spirit, she thrives on challenges, particularly those that expand the company’s reach in new innovative ways. 


  • Holds a B.A. from Sonoma State University
  • Enjoys traveling, dancing and exploring the outdoors with her husband, son and daughter